On our first post for this blog, we introduced our affiliation with the Installer Institute and the training that it can provide home theater custom integrators. This was not by sheer happenstance. We at Metra Home Theater Group strongly believe in continuing education for our sales staff. We provide monthly sessions with our entire staff just to touch base and hear what our customers need and are asking for. In addition, we require all of our sales, product and support people to attend product training, most often on our own time to learn the latest technologies and how it will affect us and our customers. One of the top reasons to buy from us is that we strive to educate our entire staff so we can pass along this knowledge to you our customer.

One of the ways that we provide continuing education our dealers is thru our “YouTube” video series. The content ideas for these videos come from our sales people, tech support staff and you the “CI”. You can see our YouTube channel here. The playlist titled “How To” is a great collection of videos that were produced with the “CI” in mind (Go here to see this playlist). Metra Home Theater Group also holds multiple training sessions on the show floor in our booth at the annual CEDIA EXPO. We even include lunch!

It is Metra’s firm belief that building relationship’s and trust with our customer’s is our most important job.