In a few hours our staff is flying back from Amsterdam after exhibiting at the Integrated System Europe Show. Unfortunately I did not attend this show but I was in hourly communication with the staff to say informed and engaged on social media. Trying to cover a show while not being at the show was a challenge and sometimes humorous.

Here is a list of the top ten things I learned from ISE 2015 while not attending:

To be relevant today in the electronic industry one must be online. By online, I mean online on all of the relevant platforms. How do you determine which platforms are relevant? Well, as the new (and first) Marketing Director at Metra Home Theater Group I started using the platforms I used personally. With that being said, it’s easy to get overwhelmed if you don’t start with a strategy. I have pared down this list and decided to start with a blog for Metra Home Theater Group with the goal of giving our customers more information that they can use in their businesses.

Metra Home Theater Group is a leading source of electronics accessories for over 65 years, and this longevity is greatly due to the manufacturer’s investment in taking the time to understand the needs of residential integrators. We believe that customer service and technical support includes professional troubleshooting and brainstorming installation questions right alongside the customers. Product manager Brent McCall—who picks up the customer service line from 8 am to 10 pm seven days a week—understands that integrators need to both comprehend the installation inside and out as well as look great in front of their client.